Social Media Manager

REACH BEYOND THE FOURTH WALL

It kind of makes sense that I would ultimately become a social media manager. My “big break” came because I tweeted at my favorite band, they replied to me, and now I am Shearwater’s keyboardist and I run its social media accounts.

I am an experienced social media manager for indie rock bands. My specialty is breaking down the fourth wall – bringing the band to the fans – making the band more accessible so that fans feel like they are a part of something special.¬†I work closely with music labels (Sub Pop, Nonesuch) on coordinated announcements (releases, tours). I’ve run several highly successful crowdfunding campaigns. And I’ve optimized streaming sites (Spotify, AppleMusic) so that fans can find what they like about their favorite bands quickly.

I have also managed a long-running advocacy and impact campaign surrounding the documentary, The Hunting Ground. Live-tweeting congressional hearings. Becoming a trusted source for important information. Advocating on behalf of survivors. Working with partners to coordinate political actions. Moderating conversations between followers with varying points of view.

Shearwater
Shearwater
@ShearwaterBand

Shearwater (Sub Pop) is a band that wants to be highly accessible, very transparent. We strive to bring the audience along on every step of our process. Twitter, Facebook, Instagram, Tour blogs, YouTube.

Loma
Loma
@LomaTheBand

Loma (Sub Pop) is a band with a distinct point of view. The Loma voice is accessible, millennial, feminist. Jointly run with Jonathan Meiburg & Emily Cross (who is inspiration for the tone). Twitter, Facebook, Instagram.

The Magnetic Fields
The Magnetic Fields
@TheMagFields

The Magnetic Fields (Nonesuch) is a band that prefers distance. Its social feeds are highly curated. When announcements are made, they are *events*. Twitter, Facebook, Instagram, Website.

The Hunting Ground
The Hunting Ground
@thehuntinground

The Hunting Ground (Fork Films) is an award-winning documentary about campus sexual assault. Its socials are impact-oriented – advocating for survivors, and inspiring political action. Twitter, Facebook, Instagram.